Eight wines, three rounds, one humbling lesson about price.
A bracket-style blind tasting designed to expose how little price predicts preference. Rank blind, then reveal prices, then reveal labels.
A built-in reveal and a lesson nobody forgets. Generates honest, surprised reactions.
Neutral palate food: bread, mild cheese, crackers.
Eight wines across a price range, bagged and numbered.
Wine bags, numbered tags, scoring sheets.
Rank wines blindly; track how the favorite compares to its price.
Round 1 rank blind. Round 2 reveal prices. Round 3 reveal labels.
Did the cheapest wine win? Will that change what you buy?