Blind Tasting Tournament
Eight wines, three rounds, one humbling lesson about price. A bracket-style blind tasting designed to expose how little price predicts preference.
What it's for
Run the price-bias lesson at full scale — a structured bracket so the table can’t talk its way out of what it actually preferred.
The guest's job
Rank wines blindly in each round with a scoring sheet; commit before conferring with anyone.
The vote
Round 1: rank blind. Round 2: reveal prices. Round 3: reveal labels — three rounds, three separate surprises.
The reveal
Labels and prices land in reverse — the cheapest wine’s reveal is always the loudest.
Food & drink spine
Neutral palate food only between rounds: bread, mild cheese, water — the bracket is the dinner.
Conversation fuel
"Did the cheapest wine win? Will that actually change what you buy?"
How it flops — steer around it
Over-pouring. Tasting portions only — the bracket ends before the final if anyone has a full glass in hand.
A bracket-style blind tasting designed to expose how little price predicts preference. Rank blind, then reveal prices, then reveal labels.
Why it works
A built-in reveal and a lesson nobody forgets. Generates honest, surprised reactions.
Food
Neutral palate food: bread, mild cheese, crackers.
Drink
Eight wines across a price range, bagged and numbered.
Voting
Rank wines blindly; track how the favorite compares to its price.
Conversation prompts
Did the cheapest wine win? Will that change what you buy?